Days of our Lives ratings rise again

Days of our LivesNBC soap Days of our Lives saw its ratings rise for the first full week of October with the daytime soap tying in first place for the 18-34 female audience demographic.

Press Release:

For the week of October 3-7, “Days Of Our Lives” (1.0 rating, 7 share among women 18-49, 0.6/4 among women 18-34) ranked #3 among network daytime series in the women 18-49 demographic and tied for #1 in the women 18-34 race. Versus the same week last year, “Days” was up 5 percent in total viewers (2.5 million up from 2.3 million).“Days” matched its highest women 18-49 rating in 16 weeks (since the week of June 13-17).

Season to date, “Days” is tied for #3 in the women 18-49 category and tied for #1 in the women 18-34 demo. So far this season, “Days” is up in total viewers by 2 percent versus last season (2.512 million vs. 2.454 million). Ratings reflect “live plus same day” data from Nielsen Media Research unless otherwise noted. Season-to-date figures are averages of “live plus seven day” data except for the two most recent weeks, which are “live plus same day.”