Changes at the top of GMTV

There are some big changes at the top of ITV’s struggling breakfast magazine show GMTV with the appointment of two new senior managers and the news that Martin Frizell, the show’s current editor, is to step down after ten years in the role. The new appointments and Frizell’s departure come just weeks after ITV took full control of the breakfast broadcaster having acquired the remaining shares in the company from Disney.

GMTVITV have announced two new senior appointments at GMTV, the breakfast broadcaster. Neil Thompson will become the managing editor while Sue Walton will become editor of GMTV as Martin Fritzell decides to step down after 10 years in the role. Frizell is married to former presenter Fiona Phillips who quit her role as co-host on the breakfast magazine programme to concentrate on her family and new projects.

The two new appointments at GMTV come just weeks after ITV took full control of the breakfast broadcaster having acquired the remaining shares held by Disney. After ITV took control of the broadcaster – who hold the morning franchise for the ITV network – there was some speculation GMTV would be axed after ratings had fallen below the 1 million mark. Currently BBC One’s Breakfast enjoys nearly half a million viewers more than GMTV. The decline in ratings was blamed partly on a revamp of GMTV which many saw as the magazine programme “dumbing down”.