ITV Adverts too loud rules Watchdog

 

itvThe Advertising Standards Authority has ruled that eight adverts shown during an episode of Sherlock Holmes were too loud.

 

 

 

itvThe Advertising Standards Authority has ruled that eight adverts shown during an episode of Sherlock Holmes were too loud and breached regulations. The watchdog said that since it tightened rules two years ago about noisy advertisements complaints had gone down. ITV3 had argued that because the episode of Sherlock Holmes contained many silent pauses the advertisements merely seemed louder but the Advertising Standards Authority upheld the complaints.

 

“We noted that the programme had a wide dynamic range, with periods of quiet suspense punctuated by short, louder bursts.  We noted that the maximum subjective loudness of ads was consistent with other ads during the break, but that it was not well matched to the overall sound levels of the programme.” – Advertising Standards Authority ruling.

 

While the ASA state that since the tightening of rules two years ago that complaints have gone down regarding noisy adverts that are still often the source of much annoyance to television viewers. Many have argued that the advertisements are louder than the programmes themselves. In America the House of Representatives recently passed a bill to curb noisy adverts.