UTV Celebrates High ‘Local Ratings’ for X Factor
More than half a million viewers in Northern Ireland tuned in to UTV to watch the X Factor return on Saturday night.
With an average 60% share of viewers UTV had the highest audience ratings in the ITV Network, well ahead of the network average of 46%.
Michael Wilson, Managing Director, UTV Television said: “What an incredible return for X Factor on UTV, these viewer ratings show that X Factor is still a firm favourite for the audience here and this series is more popular than ever with our audience.”
UTV is the local ITV broadcaster for Northern Ireland.