Channel 5 welcomed into Desmond’s family

Stars of Channel 5 turned out last night for an exclusive party to welcome the channel into the Northern and Shell family.

Richard Desmond welcomed Channel 5 into his company, alongside OK Magazine and Express Newspapers. The lavish party drew Channel 5 stars such as Matthew Wright, Kate Walsh and Justin Lee Collins. Friends of Desmond, Barbara Windsor and Roger Daltrey were also at the party to support the new owner.

Among the guests was Jim Rosenthal, who has joined Channel 5 to present football coverage. He spoke to ATV Today earlier this month about his move to the channel.

Channel 5 mail is now all branded as N&SAccording to the Daily Express, Director of Programming Jeff Ford has promised to “unveil some big-name presenters and celebrity additions in the New Year.” Channel 5 are currently looking at commissioning and acquiring a new batch of programming after an investment of millions of pounds over a number of years.

A new look logo was also unveiled, which is also being used in Northern and Shell owned press. It is thought that a new on screen look will come into effect in January although nothing has been confirmed.