STV: “never say never” in regards to screening Downton Abbey

STV has told ATV Today that they will “never say never” in regards to screening Downton Abbey.

Bobby Hain, Managing Director of Broadcasting and Regulatory Affairs at STV has spoken to ATV Today about their decision not to screen the ITV 1 hit period drama Downton Abbey, which ended last Sunday with over 10 million viewers.

 

Bobby Hain said “We would never say never. I think we will always look at future network programmes, remember though that we are a commercial business and everything we do has to give us a commercial return so we have to get the biggest audience that we can overall and deliver that to advertisers and more viewers…we would never turn our back on anything, we would always be open to the idea that we would look at everything afresh and consider what options we have going forward.”

 

Asked whether the decision was down to money, Hain said “There’s always a combination of considerations, we absolutely wanted to have the best slot that we could for our Taggart premier and the Sunday night run of 9 o’Clock slots for Taggart were absolutely perfect, so that was a driving consideration in our factor on that particular occasion”

 

You can read our full interview with Bobby Hain on Monday.