ITV 1’s Daybreak on the up

ITV 1’s breakfast programme Daybreak has seen its best ratings since the launch back in September.

Daybreak has faced some tough criticism from viewers in its first few months after it replaced GMTV, which had been axed after falling ratings The first episode of Daybreak, which featured an interview with former PM Tony Blair attracted just over 1 million views back on 6th September.

Overnight ratings data for Monday show that Daybreak had an average of 900,000 viewers between 6.00am – 8.30am. Lorraine, which follows Daybreak, has also been doing well attracting 1.2 million viewers. BBC One’s Breakfast, which runs from 6.00am ・ 9.15am averaged 1.6 million viewers.