STV increase coverage as big freeze continues

Scottish broadcaster STV has increased its news output across all platforms as the big freeze continues to hit Scotland.

Scotland has been the hardest hit by the big freeze across the UK, which has seen temperatures struggling to get above freezing in the daytime. Heavy snow caused many motorists to become stranded on Scottish motorways earlier this week. STV has announced that over 50 journalists are Twitter keeping followers up to date with the latest weather conditions, along with Facebook updates. The STV iPhone app has had over 70,000 downloads and has become a popular tool for Scots to get news from STV.

STV Local, the pioneering ultra local news service has been providing a number of areas with up to date reports from the heart of their communities. On television, STV has increased news updates, along with updates on the live magazine show The Hour. On Tuesday, STV News presenter John MacKay hosted a special one hour show The Big Freeze.

Bobby Hain, Managing Director of Broadcast Service at STV says “We have utilised our range of platforms, including on air broadcasts, our dedicated webpage stv.tv/bigfreeze and the STV Local websites, to bring our audiences the very latest news on the severe weather and how it is affecting day-to-day life in their area. The one-hour ‘Big Freeze’ special achieved a fantastic share of 26%, three times the usual audience for this slot. Our news and digital teams have been working tirelessly, many going above and beyond with dark, outdoor broadcasts and interviewing drivers stranded overnight. Our weather man Sean Batty has been spot on with his predictions for the forecast throughout the past week.”