Daybreak sinks to new ratings low
ITV’s breakfast programme Daybreak has sunk to a new ratings low despite having seen a rise in viewers since the start of Winter.
ITV’s breakfast programme Daybreak has sunk to a new ratings low despite having seeing a rise in audience viewing figures since the start of Winter. ITV bosses had hoped that the GMTV replacement show, fronted by Adrian Chiles and Christine Bleakley, had turned a corner since the clocks went back an hour as ratings had begun to rise.
Daybreak had launched with nearly 1 million viewers in September but the show couldn’t maintain its strong launch and soon those turning on TV in the mornings were leaving ITV in their droves with the show dropping to half a million viewers. However, when the clocks went back the programme’s fortunes changed and ratings began to rise giving ITV bosses hope the breakfast programme had finally settled in.
But according to The Sun the production has lately hit an all time low.
Earlier this week ratings plunged to under 400,000 viewers. The tabloid reports that just 390,000 viewers tuned in compared to 1.2 million for Breakfast on BBC One. While the ratings for the Beeb show were down slightly too it was Daybreak which suffered the most.
While it is likely to be just a blip in Daybreak’s ratings bosses at ITV will worry it could be the start of another ratings decline.