Alan Titchmarsh signs new ITV deal
Alan Titchmarsh has signed a new multi-million pound deal with ITV to present more seasons of his afternoon chat-show and a new gardening show for the broadcaster.
Alan Titchmarsh has signed a new multi-million pound deal with ITV to present more seasons of his afternoon chat-show and a new gardening show for the broadcaster. The Sun is reporting the new deal with ITV will see the famous gardener present a new programme to rival BBC Two’s long-running Gardeners World. The new deal is work a reported £5 million for Titchmarsh and means his chat-show, The Alan Titchmarsh Show, has been given four more seasons.
The chat-show originally launched in the 3pm slot but was promoted by ITV last year to 5pm where it has continued to perform well. However, once again the broadcaster has had difficulty finding a new chat-show to air when Titchmarsh is on a break. Last year ITV handed chat-shows to David Dickinson and Michael Ball but it revealed it was not renewing Dickinson’s show after disastrous ratings.
“Alan loves gardening and was desperate to do a show like Gardeners’ World for ITV. Gardening is big business in Britain so it makes perfect sense. The deal also means they can flog loads of stuff with Alan’s name on. He’s a trusted guy so they’re pretty confident he will make money for them.” – A “source” in The Sun
If ITV were to launch a new gardening show in its prime-time schedules it would be the broadcasters first foray into such an area for several years. According to The Sun ITV are hoping to launch the proposed new gardening show opposite Gardeners World sparking a ratings war.