Christine Bleakley says Daybreak has 'turned a corner'
Christine Bleakley notes Daybreak has ‘turned a corner’ following a poor launch in 2010.
Christine Bleakley thinks troubled ITV breakfast magazine show Daybreak has ‘turned a corner’ after its disastrous launch last year. The production from the ITV Studios in London launched amidst a big publicity drive and much hype as the network replacement for GMTV; which was axed because of a long decline in ratings.
ITV had high hopes for Daybreak but they were quickly dashed with poor reviews and falling viewing figures denting the shows reputation. The breakfast slot hit an all time low when ratings fell under 400,000 viewers but they have now stabilised at the 800,000 viewers mark and co-presenter Bleakley thinks the show is doing better.
“I’ve noticed a real change in people’s attitudes since Christmas. They come up and say, ‘We loved this’ or ‘We loved that’, the way they used to when we were on The One Show. Executives can do as much research as they like, but Adrian and I have always said we know how people feel because we get it face to face. We’ve definitely turned a corner.” – Christine Bleakley quoted in the Mail On Sunday
Christine Bleakley defected from the BBC and evening magazine programme The One Show to co-present the ITV morning offering alongside Adrian Chiles. Bleakley was replaced on The One Show by Welsh presenter Alex Jones who co-hosts the beeb’s prime time magazine show alongside Matt Baker. Chiles was initially replaced by comedian Jason Manford, but the North West personality quit due to personal reasons later.
Daybreak airs nationally across the UK and can be seen on CTV in the Channel Islands, UTV in Northern Ireland, STV in Scotland and across England and Wales on ITV1.
The One Show: Chiles and Bleakley
First replacements: Jason Manford and Alex Jones