Local Hero Award launched by ITV

ITV have launched a nationwide search to find local role models as part of the Pride of Britain Awards which are aired annually by the broadcaster.


ITV say they are looking for people “who make a positive difference to their neighbourhoods or communities.” They add,  “Regional news programmes in England, Wales and Northern Ireland have joined forces to invite viewers to nominate outstanding individuals for the ITV Local Hero Award.”

ITV viewers will be asked to nominate role models who have voluntarily led, supported or saved community projects; tackled anti-social behaviour in their neighbourhoods, played a major part in improving local amenities or have been a driving force in bringing their community together. ITV are looking for an exceptional individual who works tirelessly to improve the lives of those around them, from creating or running charities to campaigning or fundraising.

The ceremony is run in association with the Daily Mirror newspaper and the ceremony will be held at the Grosvenor House Hotel in London’s Park Lane in October. Nominations can be made via www.itv.com/prideofbritain. The deadline for nominations is Friday August 12th.

The two-hour Pride of Britain Awards show hosted by Carol Vorderman will be screened on ITV1 in the autumn.