X Factor USA gets off to promising start

The launch of  X Factor USA on Wednesday attracted a big audience for FOX.

The 2-hour premier attracted an average of 12.1 million viewers between 8.00pm and 10.00pm on FOX. While figures appear to be huge, it was beaten by ABC’s comedy Modern Family which attracted 14.3 million viewers.The premier featured the first around of auditions and the short lived appearance of Cheryl Cole, who was axed from the show after a week.

Last night, ITV 2 screened the launch, attracting a healthy 1.13 million viewers. A further 271,000 watched on ITV 2 +1. Celebrity Juice, which followed at 10.00pm won the night 1.2 million (230,000 ITV 2 +1). The X Factor USA continues tonight on ITV 2.