The Chew launches well for ABC

ABC’s’ new lifestyle chat-show The Chew launched well for the broadcaster on Monday outperforming daytime soap All My Children which it replaced – but will it last?

ABC are celebrating the success of The Chew which launched on Monday to decent, solid ratings. The lifestyle programme is a cheap replacement for daytime soap All My Children which ended on Friday but will re-launch next year as an online soap will fellow serial One Life to Live. According to early ratings data the premier of The Chew drew in 2.5 million viewers and, as such, has outperformed the average audience for All My Children. But after viewer curiosity wears off will it last?

ABC Press Release:

ABC Daytime’s new lifestyle program “The Chew” launched with 2.5 million Total Viewers, opening larger than the 1997 launch of “The View” (1.9 million) and last season’s launch of CBS’ “The Talk” (2.2 million). Additionally, “The Chew” surpassed “The Talk’s” premiere across all 3 key women breaks: Women 18-34 (167,000 vs. 158,000), Women 18-49 (590,000 vs. 568,000) and Women 25-54 (732,000 vs. 672,000).

Moreover, “The Chew” exceeded “All My Children’s” 2010/11 season averages in Total Viewers (2.5 million vs. 2.4 million) and Women 18-49 (590,000/0.9 rating vs. 541,000/0.8 rating).

Celebrating and exploring life through food, “The Chew” is an innovative and groundbreaking daytime series co-hosted by a dynamic group of engaging, fun, relatable experts in food, lifestyle and entertaining. Produced by Gordon Elliott’s Chew Productions for the ABC Television Network, “The Chew” serves up everything food — from cooking and home entertaining to food trends, restaurants, holidays and more — all aimed at making life better, fuller and more fun. Featuring celebrity chefs Mario Batali, Michael Symon and Carla Hall, entertaining expert Clinton Kelly and health and wellness enthusiast Daphne Oz, “The Chew” is a leap forward into a delicious new kind of lifestyle series.