‘ParentPort’ launched to protect children from inappropriate material

A new website unveiled by Prime Minister David Cameron today will give parents easier access to complain about inappropriate material found across different forms of media.

ParentPort will be run by the UK Media regulators such as OFCOM, Press Complaints Commission, Advertising Standards Authority and BBC Trust. Today, parents can now go to the website to make a complaint about any material which is deemed inappropriate to children. The government unveiled this as one of a new list of measures following a report into the sexualisation and commercialisation of children.

The website will direct users wanting to complain to the right regulatory body through answering questions about the complaint online. OFCOM, who regulate mainstream media such as Television and Radio, has been criticised in the past for being too lenient. They met with broadcasters earlier this year to review what can be screened before the 9pm watershed. Last year The X Factor received over 4,000 complaints after performances from singers Rihanna and Christina Aguilera, which some viewers deemed was unacceptable due the lack of clothes that the artists were wearing.