Dance Central 2 Launch

Last weekend, shoppers at Westfield London were greeted by a mass dance party featuring hundreds of professional dancers, fans and celebrities, including Kelly Brook, Little Boots, and radio and TV personalities Rickie and Melvin, in celebration of the launch of Dance Central 2, the new Kinect for Xbox 360 exclusive game.


Shopaholics, families, gamers and music fans enjoyed a special DJ set from Little Boots, who’s song “Meddle” features in Dance Central 2, before joining a stunning Kelly Brook in a black sequined playsuit from Moschino and sexy Miu Miu heels, Rickie and Melvin in showing off their fancy footwork in an epic mass dance celebration. Shoppers also got the chance to play Dance Central 2 and win Xbox 360 consoles with Kinect sensors and copies of the game.

“Dancing with Rickie and Melvin to Dance Central 2, with Little Boots DJ’ing, was so much fun. Who knew the boys had it in them, they could be on ‘Strictly’,” said Kelly Brook. “It was amazing to see hundreds of dancers and shoppers clapping and cheering along. I want to do it all over again!”

The event was held to celebrate the much anticipated launch of Dance Central 2, the best-selling dance game on Kinect for Xbox 360 out now. The game features 40 chart-topping hits from the likes of Rihanna, La Roux, Nicki Minaj, Montell Jordan and more, with full-body dance moves, professional-grade choreography, and voice functionality leveraging the power of Kinect.

Dance Central 2 introduces two-player simultaneous multiplayer mode with seamless jump in / jump out functionality, and is the perfect addition to a dance party, dinner party or any party. It’s the most exciting way to challenge your friends and family on your very own living room dancefloor