I’m A Celebrity holds up well

Last night’s ratings see ITV boyant while the BBC slide.

The latest episode continues to do well in the overnight ratings attracting over 10 million viewers.

An impressive 10.2 million viewers (including +1) tuned in at 9.00pm last night to ITV to catch the latest jungle highlights. Radio DJ Pat Sharp and 80’s pop diva Sinitta were the latest celebrities to join the camp.

At the same time on BBC One, Young Apprentice continued to slip even further attracting just 3.2 million viewers. The young version features contestants aged 16 and 17 years old. In last night’s episode, the two teams had to sell products to the over 50s market.