Diversity and The Only Way Is Essex join forces for charity event

A member of the dance troupe and cast of the reality drama are taking part in the ‘Largest gathering of people dressed as Santa Claus’.

Organised by ITV’s new TV charity entertainment show, Text SANTA, over 13,000 people are needed to smash the existing record, and take part in Christmas-themed song and dance routine led by Ashley Banjo of Britain’s Got Talent dance troupe Diversity.

The event at Kia Oval cricket ground will be filmed and used to help to launch the first Text SANTA show, which will air on ITV on Sunday 11th December. Text SANTA will raise awareness and funds for those most vulnerable during the festive period and Samaritans is one of nine charities set to benefit.

“To join in the fun everyone will need to have a full Santa Claus costume fitting the criteria of a white fake beard, red Santa hat with white trim, red jacket with white trim, red trousers, black belt. Outfits can be purchased on the day for just £5. Please note only children over 12 years old can participate in the Guinness World Record attempt.” Organisers say.

Vital funds raised through Text SANTA will help Samaritans to answer thousands more calls from people who might not have anywhere else to turn. The charity answers a call every five seconds and in order to maintain a 24/7 service it needs to raise over £10 million each year.

Join Ashley Banjo and the cast of The Only Way is Essex on Sunday 27th November in London to attempt to break the Guinness World Record ™ for the ‘Largest gathering of people dressed as Santa Claus’.