Made in Chelsea to return to E4
E4 has ordered a third season of its ‘structured reality’ series Made in Chelsea. The third series will comprise of ten episodes while a Christmas Special will air later next month.
C4 Entertainment Commissioning Editor David Williams has green-lit a ten-part, third series of hit reality drama Made In Chelsea from Monkey. The announcement follows the news that E4 will also be screening a feature length 90 minute, Made in Chelsea Christmas Special, in December.
“With such a loyal audience tweeting, checking-in and following the lives of our new TV stars, it’s fantastic to be once again returning to the hallowed streets of the Royal Borough of Chelsea.” – David Williams, Commissioning Editor
The show follows the lives of a glamorous group of globe-trotting young socialites and first aired on E4 in May, becoming the channel’s highest rated non-scripted debut. Series 2 finishes Monday 21 November and is averaging 701k viewers to date, with the total average audience rising to over 1 million, when consolidated and VoD viewing is included. More than half of the audience is aged 16 to 34.
Made In Chelsea also remains one of Channel 4’s most talked about programmes, trending worldwide on Twitter and generating a total of 475k tweets to date. Series 2 introduced a new online element with three 30 minute live video webchats in the form of ‘Live in Chelsea’. A first for E4.com, this online spin off consolidated 90K users who had the opportunity to watch cast members take questions from Twitter and Facebook and enjoy exclusive preview clips.
To further harness the show’s strong presence across social media, E4 is the only UK television network working with GetGlue; A new social network for entertainment that allows fans of the show to ‘check-in,’ earn virtual and physical stickers and share their activity with their friends on Facebook and Twitter.To date, Made In Chelsea has recorded 45k ‘check-ins’ for series 2, generating a total online reach of more than 8m.
“We’re delighted by the connection so many people have made with the show, its cast and the incredible world they live in. We look forward to bringing new bed hopping, name dropping, champagne popping characters to series 3.” – Sarah Dillistone Exec Producer, Monkey
Monkey is a division of NBCUniversal International Television Production.