Alesha Dixon backs International Day for the Elimination of Violence Against Women

Today sees the launch of 16 days of activism against gender violence with backing from Strictly Come Dancing judge Alesha Dixon.

Dixon who also recently became the Beauty and Empowerment Ambassador for Avon is supporting the 1in4women campaign which exposes the shocking reality that one in four women will experience physical violence at some point in their life.

Alesha says: “I know first hand how important it is that we all play our part in ending violence against women. So, I’m calling on women everywhere to come together and help stamp out abuse for good. Speak out and tell someone – your friend, mum or colleague – about domestic abuse and visit Avon and Refuge’s website Let’s break the silence so less women suffer from violence.”

The 1in4women campaign includes a website and a Facebook application which have both been designed to highlight the frightening extent of domestic violence.

Avon UK has donated over £500,000 to its domestic violence charity partners Refuge, Women’s Aid and UN WOMEN, to help end violence against women and Alesha will look to help increase that figure next year by promoting Avon’s Empowerment product.