ITV’s ‘image’ to undergo a major revamp

Its been reported that the ITV network is planning to refresh its on-air brands, the first time a major revamp has taken place since 2006 when the current logo was introduced.

Going.. this ITV logo was introduced in 2006. Its predecessor had been introduced in 1998.

Its been reported that the ITV network is planning to refresh its on-air brands, the first time a major revamp has taken place since 2006 when the current logo was introduced.

Broadcast reports that after six years changes to the look and feel of all the ITV channels is on the cards after a review of the presentation by ITV Creative boss Rufus Radcliffe.

Radcliffe, who switched to ITV from Channel 4 last year, has according to the media source given approval for changes to ITV1, ITV2, ITV3 and ITV4 in both ident theme and style as well as possibly a new logo. CITV, the children’s output, was the most recent of the family of channels to undergo a revamp with a new logo introduced in 2009.

Sources are believed to have said there is a feeling within the ITV company that the marketing and branding of the broadcaster had fallen behinds some of its closest rivals in recent years. Insiders have suggested everything is up for discussion, however it is unlikely that the channel names would be changed.

The modern-day ITV launched in 2003 with a nationalised ITV1 brand across England and Wales replacing local names such as Granada, Tyne Tees and Central. The ITV name, however, had been seen since the network’s launch in 1955 in various promotions and programmes. A failed attempt to unify the ITV regions in 1989 with a single identity was short lived. (Right the ITV logo introduced in 2006)

While with Channel 4 Radcliffe introduced the current Channel 4 ‘blink and you miss it’ logos.