Majority of British public distrust tabloids

The SunA new survey has revealed a mass distrust of red-top tabloids amongst the British public.

The Edelman Trust Barometer is an annual survey which measures the public’s trust in a wide range of issues from government to big business and, for the first time this year, in the media. As it’s the first time the survey has covered the media it is not possible to compare the trust levels to previous years but its a fair assumption that the phone hacking scandal has dented the public’s trust of red top tabloids such as The Sun, Daily Star and thje Daily Mirror.

The survey revealed that 68%, of those who took part, didn’t trust the red-tops to do ‘the right thing’ while just 14% did. The survey reveals that the public think that broadcasters such as Sky and the BBC are the most trustworthy with 58% trusting them to ‘do the right thing’ while only 19% felt they could not. Quality broadsheets such as The Daily Telegraph and The Times also faired well with a 47% trust rate. Publishers such as the Daily Mail and the Daily Express meanwhile had a 26% trust rate but 45% of those who took part didn’t trust them.

The survey comes at a time when the ethics of the media are under scrutiny in light of last year’s revelations regarding phone hacking at the News of the World which lead to the closure of the Sunday tabloid.  {jcomments off}

 

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