888.com in partnership with Endemol and Channel 5 has launched the latest in a long line of bingo sites, the newest based on Big Brother.
BigBrotherBingo.com follows other brands such as Deal or No Deal launching into the bingo world. The Big Brother bingo site has been launched to run alongside the current Celebrity series, which is airing on Channel 5.
The interactive online bingo site offers registered users the chance of winning Big Brother themed prizes and props from the set as well as special features such as behind the scenes information and chances to obtain VIP passes to eviction nights. The site is also offering a community hub where players can discuss Big Brother and take part in polls about the Channel 5 programme.
“This deal with 888.com and Endemol enables Channel 5 to show how we can create strong partnership deals that offer incremental value to the advertiser.” A Channel 5 spokesperson said.
888.com first teamed up with Endemol last year when they began using the company’s television brands to create bingo themed sites.
The latest licensing deal in just one of a number undertaken by Channel 5 as part of its acquisition of Big Brother which was axed by Channel 4 after a decade on the network in 2010. Currently the main programme is sponsored by Plusnet, a division of British Telecom, and the broadcaster recently teamed up with Coral to endorse the bookies as its official betting outlet.