International superstar Rihanna is producing and appearing in a new fashion series for Sky Living.
Sky Living has commissioned the show, which features Rihanna in her debut role as a TV executive. The show will celebrate the extraordinary talent and creativity in the British fashion scene
“Synonymous with cutting-edge style, the ‘We Found Love’ singer is searching Britain for the next generation of raw, undiscovered designer talent and has hand-picked Girls Aloud star Nicola Roberts to head up the challenge for her.” Sky say.
The show is to be at the heart of Sky Living’s 2012 programming schedule which will feature a raft of fantastic new British commissions.
Executive Producer, Rihanna said: “I’ve always had a great love of fashion. It’s a constant source of inspiration in my life, and is a big reason why I’ve grown into the person and artist I am today. I have been very fortunate to work with some truly amazing designers and stylists throughout my career, and they have been instrumental in making sure my creative vision reaches the stage. I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show.”
The series is produced by Twenty Twenty production company and will air on Sky Living in the summer of this year.
Jane Johnson, Director of Sky Living, commented: “I am thrilled that Sky Living is working with Rihanna on her first ever TV project. She is a great talent with a huge international following and a brilliant and individual fashion sense. The Sky Living audience love her, she is full of ideas and enthusiasm for the show and is committed to giving a fresh and undiscovered talent a huge opportunity. We’re looking forward to her bringing something new and very special to the channel.”
Nicola Roberts will co-present the series which Sky has commissioned for ten hour long episodes.