Parents Television Council targets Pants Back
The Parents Television Council has targeted MTV comedy I Just Want My Pants Back in its latest campaign on television standards.
Having won, in their eyes at least, their campaigns against Skins and The Playboy Club (both of which were axed because of low ratings and not the P.T.C campaigns against them) the Parents Television Council has turned its eyes onto another programme: I Just Want My Pants Back. The MTV comedy stars Peter Vack and Kim Shaw but its more adult and risqué content has meant its fallen foul of the P.T.C
“Once again MTV is taking HBO-style content and marketing it to a Nickelodeon-age audience….The network programming executive is on the record saying 12-year-olds are in his crosshairs. And the TV-14 content rating is intentionally misleading for parents and for advertisers. The Parents Television Council will not sit silently and allow this affront to go unchallenged…..All of MTV’s advertisers, including Dr. Pepper, T-Mobile and Toyota, will be asked if foursomes and a woman who tells her sexual partner to ‘stick a finger in my a**’ are an accurate reflection of their hard-earned corporate brands,…Parents need to be warned about MTV’s stated intention to target children as young as 12 with this explicit material.” – Tim Winter, PTC president
The statement from the P.T.C is probably unintentionally hilarious but the line about asking sponsors if ‘if foursomes and a woman who tells her sexual partner to ‘stick a finger in my a**’ are an accurate reflection of their hard-earned corporate brands‘ did make us, in the office, chuckle. In the interests of fairness we should point out that I Just Want My Pants Back airs at 11pm on MTV at which time no 12 year-olds should be watching and if they are that’s lack of parental responsibility and repeats of the comedy are edited to remove unsuitable content.
ATV Today critic Queenie Le Trout had this to say about the latest P.T.C campaign ‘The killjoys have spotted another programme to wage a campaign against but at 11pm the show can be forgiven for including more adult content and it’s a time when no 12 year olds should be watching so if anyone is misleading anyone it appears, to me, to be the killjoys at the P.T.C’
As stated above the P.T.C has previously campaigned campaigns against Skins and The Playboy Club as well as animated comedies such as Family Guy and American Dad.