Celebrities take a step with Fairtrade

Stars such as Harry Hill, Alex Jones, Lorraine Kelly and Darren Bennett are backing a campaign to ‘take a step’ towards Fairtrade across this year.

Stars such as Harry Hill, Alex Jones, Lorraine Kelly and Darren Bennett are backing a campaign to ‘take a step’ towards Fairtrade across this year.

The names of stage, television and big screen have committed to take their own steps in 2012 to help the world’s poorest farmers get a fair deal for the products they grow.

Sarah Brown will be reaching for the Fairtrade tea each time she goes to the supermarket. She said: “If you care about the people behind the food that ends up on your plate, or what clothes you wear, then please reach out to the poorest farmers around the world by taking a step for Fairtrade during Fairtrade Fortnight.

“By taking a step you will contribute to the start of getting millions of farmers and producers around the world a fairer deal. I will be taking my step for them when I do my weekly shop and reach for the, tea, coffee, bananas and chocolate that all show the famous FAIRTRADE Mark.”

Through the ‘Take A Step for Fairtrade’ campaign, the Fairtrade Foundation wants to see more individuals and businesses buying and selling Fairtrade products in the UK. The public are being asked to think about what they can do every day, every week or every month throughout 2012 and take a step to make a difference to the lives of farmers in the developing world who produce the products they buy.

Face of flop ITV programming Christine Bleakley saw what a difference Fairtrade can actually make when she visited a coffee farm in Uganda. She said: ‘The question isn’t ‘why do you buy Fairtrade?’ but ‘why don’t you?’ Ever since visiting Oliva Kishero, who farms coffee on the remote slopes of Mount Elgon in Uganda to support her own children and several orphaned cousins, I have been buying Fairtrade because I’ve seen first-hand what a difference it can actually make. I shall make sure that all my friends and family are doing the same during 2012’.

Comedian and TV Burp presenter Harry Hill has visited Fairtrade banana and cocoa farms in Ghana and the peanut farms where they grow ‘Harry’s Nuts!’ Fairtrade peanuts in Malawi. He saw how the extra money or premium which goes to the farmers from Fairtrade sales helps them to improve their lives – to educate their children, for example, and put proper roofs on their homes. He said: “I shall be eating more of my favourite snack Fairtrade Harry’s Nuts! salted peanuts – yum yum! It’s great that by going NUTS for Fairtrade such big changes can be possible within just one African country.”

Impressionist Alistair McGowan and TV presenter Sue Perkins have both been bitten by the baking bug and have vowed to cook up a storm with cakes made with Fairtrade ingredients.

Alistair said: ‘This year, like many people, I’ve been introduced to the joys of baking. And, as an ethically-minded shopper, I try to include as many Fairtrade ingredients as possible in my new creations. There are many tasty Fairtrade products to bake with; from ginger, cinnamon, and cardamom to raisins, honey, dried fruits and vanilla. There’s even Fairtrade wine for the more adventurous!’ Sue Perkins said: ‘I’m no stranger to eating delicious cakes. I will be taking my step knowing they taste even better if they’ve been made from Fairtrade ingredients.’

Chocoholics Alex Jones of popular magazine series The One Show, Natalie Pinkham from BBC Five Live and Sky Sports Di Dougherty will be treating themselves with more Fairtrade chocolate.

Alex Jones said: ‘During 2012, my step will be to enjoy my Fairtrade chocolate knowing that every bite will deliver a little bit of extra magic, supporting the farmers who grew the cocoa to invest in a brighter future.’

With a wide range of products, from supermarket own label to top brands – great products offering good value and decent values too – a step for Fairtrade can be as simple as trying a new Fairtrade product like buying a Fairtrade coffee on the way to work, or making sure the weekly shopping basket contains one or two more Fairtrade products like Fairtrade tea or bananas, or encouraging their friends and family to switch to Fairtrade.

Early bird Lorraine Kelly famous for her breakfast programmes on TV-am and GMTV is making sure her first steps of the day throughout the year will be to drink a Fairtrade cup of tea or coffee. Lorraine said ‘I cannot go without a cuppa first thing in the morning. So I will be making sure I drink Fairtrade tea and coffee this year. It’s an easy way to make a difference to the lives of farmers in developing countries.’

Ex-EastEnder’s actress Louisa Lytton will be hoping to receive more Fairtrade flowers on special occasions in 2012. She said: ‘A step for Fairtrade is an easy way to make a difference to the lives of farmers and workers in developing countries. So, next time you want to surprise a loved one, why not give Fairtrade flowers?’

With Fairtrade every step counts.In Malawi, for example, sugar farmers earn a fair price for the sugar they sell on Fairtrade terms. As a result, farmers in Chinangwa village have been able to bring clean water and electricity to their homes, afford roofs for their houses and school fees for their children.

The more people that support Fairtrade, the more farmers and workers will be able to improve their lives through the better terms of trade it offers. The Fairtrade Foundation encourages everyone to start their journey at www.fairtrade.org.uk/step