Virgin Holidays investigating whether Voice UK 'V Room' represents a copyright infringement

Virgin Holidays is currently exploring whether the use of the term in The Voice represents a copyright infringement.
In a statement released this morning Virgin say they are aware of the term the ‘V Room’ which is used on The Voice UK as a waiting area for contestants before performing live on the show.
A spokesperson told ATV Today that they have not spoken to the BBC about the ‘issue’ yet and are still seeking legal advice on the matter.

In the light of this, and the confusion this is causing our customers who are questioning the motives of the BBC in online conversations because they are unsure which property is which; Virgin Holidays is currently exploring whether the use of the term in The Voice represents a copyright infringement and if it is proven to be so, will consider appropriate legal action. – Virgin Holidays statement

A show source has told ATV Today the following:

I doubt any travellers really think that they are supposed to come to Elstree Studios to appear on a talent show with Reggie Yates before boarding their planes…

The first Voice UK live shows kicked-off last weekend, in which Sam Buttery and Sophie Griffin became the first acts to be eliminated by their coaches Tom Jones and Will.i.am respectively.