ITV has announced officially its new cookery series which sees Simon Cowell’s production company scouring the country for Britain’s best loved recipe. The winning dish will earn a place on the shelves of granny’s favourite, Marks & Spencer.
Simon Cowell said, “I love home cooking, which is one of the reasons I wanted to make this show. No one can make roast potatoes like my Mum and I’m sure lots of people feel the same way about their family recipes. This is not a show for snobs. This is giving someone a chance to have their recipe sold in a Marks & Spencer store.”
If the recent reveal-all book is to believed Simon likes a lot of things, so what next Britain’s Best Bonk?
The show, imaginatively titled Food. Glorious. Food, is to be co-produced with Optomen TV who have previously given us the Two Fat Ladies, The Naked Chef, Great British Menu and Gordon Ramsay’s Kitchen Nightmares, and Syco TV, producers of The X Factor and Britain’s Got Talent.
A judging team of expert foodies will travel the country in search of the very best home cooked recipes. The competition will be open to everyone and the nation will watch – with open mouths and rumbling tummies – as favourite dishes, bursting with family history and nostalgia as well as wonderful ingredients and flavours, battle it out in huge tasting sessions for the chance to win a major cash prize and an opportunity to cook for the country.
Elaine Bedell, ITV Director of Entertainment & Comedy says “ITV1 is the home of big popular entertainment and this new series will scour the nation to discover and celebrate our very best home cooks and bring them to the screen, as well as to the shelves of M&S. It is a unique project, with a unique combination of two exceptional producers, who are both rightly renowned for their expertise in entertainment and food programming – which is a perfect recipe in itself.”
At the end of the series, one very special dish will be available to buy at M & S stores across the country, the day after the results are announced. ITV say all the profits will be going to charity.
Anyone can apply by going to www.itv.com/beontv