Coronation Street new sponsor announced

Price comparison website comparethemarket.com has been named as the new Coronation Street sponsor.
The new three year deal will see the website sponsor the programme both on and off-air, including broadcast, online and mobile.

“We are delighted to be working with comparethemarket.com as a partner for Coronation Street. This is a long-term commitment from both parties around two of the most exciting and loved brands in the UK, which we believe will become the benchmark for partnerships going forward.” – Simon Daglish, Group Commercial Director, ITV

It was announced earlier this year that Harveys, the furniture store, would shortly end its sponsor of Coronation Street after five years.
Coronation Street, which airs on ITV1,  still remains one of the most lucrative sponsorship partners on commercial television.