Sky Living returns to dating game with music twist

Sky Living is to put a musical twist on the television dating game with Sing Date.

“If music be the food of love, play on.” William Shakespeare once wrote and it appears Sky Living have decided to try out the theory.

We’ve had Blind Date, Man O Man, Take Me Out and Dating in the Dark and now it’s an entertainment show from Princess Productions which will combine the force of internet dating with the power of song in Sing Date

Following the recent Sky series, The Love Machine, presented by Chris Moyles and Stacey Solomon, Sing Date, is to build on the channel’s strand of original British dating content for 2012 the broadcaster says.

Duncan Gray, Creative Director Princess Productions ”Sing Date does what all great TV shows do. It reflects what really is happening in the world and tells that story in the best way possible.”

Indie TV’s CEO Mark Rowland says, “Online duets, where one person sings to a stranger ‘webcam to webcam’ is one of the most exciting new social media trends. Sing Date turns this into a new form of reality TV – with just ‘one click’ anyone can take part. It’s fantastic that Jane Johnson, Director of Sky Living shares our vision for this show. It’s great to be working with the Princess team on this given the success they are having on Sky Living with The Love Machine.”

The forty – yes forty – half hour episodes are described as no ordinary internet dating show. On a musical mission to find their perfect partner, singing singletons will duet to a karaoke track via their home webcam. Customers will be able to follow female contestants as they duet with single guys before they decide who they’d like to make sweet music with in real life by picking them for a face to face ‘Sing Date’ in the recording studio.

Antonia Hurford-Jones, Acting Director of Sky Living said:“Sing Date is a fabulously fun show and I’m sure Sky Living customers will love it. What better way of working out if you are compatible with someone than by dueting with them!”

Sing Date airs 14th August at 8pm on Sky Living HD.