Sky's internet TV service expands

NOW TV, the recently launched internet TV service from Sky, is now available to download from the App Store, for both iPad and iPhone via 3G and WiFi.

The latest Sky venture was unleashed on the public earlier this month giving potentially millions of viewers a easy and commitment-free way to view movies, instantly.

“Building on the increasing popularity of watching TV over the internet, NOW TV offers access to Sky Movies – the UK’s most popular subscription movies service – in a new way. It is easy, flexible and great value – with no contract, set-up costs or installation.” The company say.

Sky with the app service has offered two ways to watch movies. The monthly Sky Movies Pass gives instant and unlimited access to the entire Sky Movies collection. At any time, customers with a Sky Movies Pass can choose from over 600 movies, including recent blockbusters and classics from major Hollywood studios such as Disney, Fox, Paramount, Sony, Warner Bros., and Universal.

Customers can also ‘pay & play’ for instant access to a range of over 1,000 movies through Sky Store including the very latest ‘now on DVD’ releases and much-loved classics. ‘Pay & play’ movies on NOW TV range from 99p for classic titles to £3.49 for the latest blockbusters. Customers can purchase these movies online and store them in a ‘My Movies’ section to view on their iPad or iPhone.

“More great Sky content will also be added in the coming months, with Sky Sports due to launch on NOW TV before the end of the year. This will enable NOW TV customers to enjoy live action from the Barclays Premier League, UEFA Champions League, England Test cricket, Heineken Cup rugby, ATP tennis, the Masters from Augusta and much more. The introduction of Sky Sports will be followed on NOW TV by must-see shows from Sky 1, Sky Atlantic, Sky Arts and Sky Living, including home-grown drama, original comedy and US shows.” Sky adds.

NOW TV is currently available to anyone in the UK with a broadband or 3G connection across a wide range of connected devices including PC, Mac, selected Android smartphones and from today, iOS devices. YouView and Xbox will be added later this summer and NOW TV will continue to develop for other platforms and devices, including Sony Playstation® 3 and Roku streaming player.

More information on NOW TV is available from www.nowtv.com