Essex becomes fashion hotspot

Los Angeles, New York, Barcelona, Milan, Rome, Paris, London and now… Chelmsford is the latest location to be a fashion hotspot thanks to the the V Festival.

International fashion brand GUESS Eyewear has joined forces with Virgin Media for this years Louder Lounge VIP area at the V Festival to provide an exclusive styling experience for all of the lucky guests.
The brand will be offering a unique style consultation and complimentary pair of designer sunglasses for all the VIPs – in return for their old pair of sunglasses or tweeting a picture of their new sunglasses to @GUESS.

A spokesperson said of the idea, “GUESS Eyewear will use their unique face shape guide to identify the perfect frame for each guest and will be offering female festival-goers the choice of four different frames and two different styles for men. The style consultation offers unique alternative to your usual sunglass shopping and the GUESS Eyewear team will be on hand to provide professional advice to each individual guest.”

Now we just have to wait and see if this chic look rubs off on the cast of The Only Way Is Essex… somehow we doubt it.
V Festival Chelmsford, Essex. Saturday 18th August and Sunday 19th August.