Channel 4 celebrate Snowman and Snowdog success

Channel 4 have been celebrating the success of festive treat The Snowman and The Snowdog, the sequel to Christmas classic The Snowman.

Last month the broadcaster revealed ratings success for the show over the Christmas broadcasts and now with the final consolidated viewing figures released today, which take into account time-shifted viewing over a seven day period, show that the main Christmas Eve broadcast was watched by an average of 7.1 million, 24% share of the audience. The Christmas Day repeat showing was also watched by another 2.2 million viewers, and subsequent showings on E4, 4Seven and Channel 4 added a further 1.7 million viewers.

“The consolidated figure of 7.1m for the Christmas Eve showing is an increase of 2.2 million on the live overnight audience of 4.9 million – which was the best performing Christmas Eve programme for Channel 4 in over ten years.” Channel 4 state.

The Snowman and The Snowdog was directed by Hilary Audus and art directed by Joanna Harrison, both of whom worked on the original film. Producers were Camilla Deakin and Ruth Fielding. The sequel was dedicated to the late John Coates, who produced the original The Snowman film and was instrumental in getting The Snowman and The Snowdog into production.

Channel 4’s Chief Creative Officer, Jay Hunt adds, “The Snowman and The Snowdog has already become a new Christmas classic with millions drawn in by the heart-warming story.”