Final consolidated data just released for all of 2012 reveals that BBC One had a record breaking year. 2012 proved to be an unprecedented year for the channel; BBC One brought Britain together for extraordinary events and unmissable programmes all of which helped it achieve record growth in both peak and all hours share.
The strength of the channel across the whole year ensured that BBC One was the only terrestrial channel to increase its peak share year-on-year, as well as dominate with nine out of the top 10 rating programmes of 2012. BBC One enjoyed its best year since 2008 in both peak and all hours share, and delivered the highest average audience to the channel since 2004.
Key 2012 performance highlights:
Biggest peak share increase on record of 0.9 points
The first year all hours share has shown growth on record with share increasing by 0.6 points
Biggest programme on record when 24.5 million tuned in for the Olympic Closing Ceremony
Highest average audience to the channel since 2004 in peak and all hours
Best year since 2008 in peak and all hours share
BBC One won nine out of the top 10 rating programmes of the year across all channels
BBC One secured top show across all channels in comedy (Mrs Brown’s Boys), entertainment (Strictly Come Dancing) and factual (Diamond Jubilee Concert)
BBC One successfully launched five new returning drama series in 2012
Call The Midwife and The Voice UK were the biggest new drama and entertainment series on BBC One in over a decade
“This time last year I said 2012 would be huge for BBC One, ‘perhaps the biggest in its history’, and I’m proud of what everyone involved has achieved. It’s been an outstanding year overall for programme-makers on the channel, and I’m grateful to all of them. We set a target of being up in share before the Olympics and achieved that. BBC One’s unprecedented success is down to all those programme-makers across the genres who produced such fine content throughout the year. I’m proud to say BBC One brought Britain together in 2012, it was at the heart of the UK and the action, but most of all it was the home of the highest quality programmes. In 2013 we aim to maintain that momentum and continue to bring audiences new and exciting shows they will love.” – Danny Cohen, Controller, BBC One