The veteran soap opera is set to run until September when its contract expires prompting some fears over its future. However, those fears may prove unfounded because NBC boss Robert Greenblatt seems confident over the future of Days of our Lives.
Speaking at the Television Critics association winter tour in Pasadena the chairman told reporters that “I think Days is going to stick around. I don’t know that I’m at liberty to say that officially yet, but it’s not going anywhere.”
Days of our Lives launched on NBC in 1965 and was created by husband-and-wife team Ted and Betty Corday. Days became the last remaining daytime soap on NBC following the cancellation of supernatural saga Passions in 2007. The cancellation of Passions prompted some to believe the end was nigh for Days as well and it was not expected to run past 2009 when its contracted expired – however, it got a surprise renewal.
Although Days is currently the lowest rated of the four remaining daytime soaps in America it has seen its ratings rise in the past few months.
[Via TV Line]