British Summer Time is described as a totally unique, world class event giving music fans throughout the capital the chance to see many of their favourite headlining and supporting music artists play over back to back weekends in ticketed events.
In what heralds a totally unique event offer for London, each live music-packed weekend will be linked by a midweek programme of diverse entertainment, accessible for all to enjoy.
Jim King of AEG Live and Event Director says, “After a great deal of planning and hard work, we are so proud to announce what will no doubt be an incredible event for London. Barclaycard British Summer Time takes everything we have learned indoors at our other venues…We literally started with a blank canvas and in Barclaycard British Summer Time, we have created what we believe to be the ultimate in Summer events – fantastic music, great food, drinks, farmers markets, theatre, film – and much more incredible entertainment across a full 10 days. The list is endless!”
Across Hyde Park, there will be four themed zones within the British Summer Time site, each with its own specially designed installations and entertainment, high quality restaurants, bespoke salons, pubs, cocktail bars, cafes, bistros and independent food stalls.
“This is a new era for entertainment in Hyde Park. Hyde Park has such a wonderful heritage in hosting world class concerts in the heart of London, dating back to 1969. Today, we are looking forward… we are very excited to be bringing the Barclaycard British Summer Time event to this iconic location that is recognised around the world.” adds James Russell, The Royal Parks, Head of Events.
As one of the main headlining artists, Bon Jovi will bring their worldwide smash hits to their set, as well as new songs from their forthcoming What About Now? album, released March 25th. Part of their Because We Can world tour, it will be the highlight of 7 UK summer dates.
The Hyde Park summer season runs from the 28th June to the 7th July 2013 with Bon Jovi announced to perform on Friday 5th July.
Tickets for Bon Jovi go on sale 9am Friday 1st February at www.bstlondon.com