Interactive daytime food programme for Channel 4

Channel 4 has teamed up with Sainsbury’s for a new weekday cooking show.

What’s Cooking? From the Sainsbury’s Kitchen will come live from a Sainsbury’s store with a live studio audience and celebrity guests and chefs. The programme will be presented by Tipping Point presenter Ben Shephard and Lisa Faulkner.

The programme is expected to air at lunchtime on weekdays on Channel 4 later this month. In 1997, Channnel 4 launched Light Lunch which ran for two years and was a live lunchtime show which comprised of cooking and chatting to guests.

Sainsbury’s products will be used within recipes featured in the show and branded products will also appear on in-show recipe graphics.

“What’s Cooking? From the Sainsbury’s Kitchen is an engaging, fresh format for a cookery show and we are very excited to be involved in such an innovative programme.

We’re delighted to partner with Channel 4 and to be able to talk to our customers in a different way, bringing to life the ways in which Sainsbury’s can help people live well for less.” – Sarah Warby, Marketing Director, Sainsbury’s

“What’s Cooking? From the Sainsbury’s Kitchen, Channel 4, later this month.