Channel 4 continues to have its Sunday Brunch

Sunday Brunch has been recommissioned by Channel 4 following a successful run on the broadcaster since its launch last year.

The series is a re-worked version of axed BBC Two series Something for the Weekend, presented by the same team, Simon Rimmer and Tim Lovejoy and produced by the same behind the scenes crew at Princess Productions.

Serving a tempting mix of celebrity guests, clever cookery and music from some of the most talented artists out there the series is proving to go from success to success for Channel 4.

Henrietta Conrad, Chief Executive at Princess Productions, said “We are delighted that Sunday Brunch has become such a key part of Sunday mornings for the C4 audience and look forward to another year. Credit must go to Tim, Simon, the production team and all the wonderful guests for making Sunday Brunch a real weekend fixture.”

Sunday Brunch’s audience continues to grow, regularly attracting around 800k viewers which is up +146% on the slot average. The show is enjoying Year on Year gains of +26% and attracts a strong share of 16-34s and ABC1s. The second run, currently on air, is for 52 weeks.

And in a round-up of celebrations the show recently celebrated its first birthday on 24th March and for one week only, Sunday Brunch swapped days and became Weekend Brunch as part of the build-up to the highly anticipated first show of the Grand National on Channel 4. Host Simon Rimmer was live in Aintree cooking up a variety of tempting and delicious recipes whilst Tim Lovejoy was back at the studio.

Dominic Bird, C4’s Head of Formats commented: “Sunday Brunch seems to have become as crucial to our Sunday am rituals as a full English or enjoying the papers. The show has been on a performance high since the start of the year and we’re looking forward to bringing more guests, recipes, and music in the forthcoming run.”

[Reported by Mike Watkins]