Channel 4 goes French

Channel 4 today announced it will broadcast an exclusive themed ad break of French adverts with subtitles in the first episode of its much anticipated new French zombie drama, The Returned.

The major brands interested to feature their French ads in the one-off three-and-a-half minute break include L’Oreal, Renault, Bel Boursin and Emirates – and for extra authenticity, each ad will carry its own subtitles.

This themed break will feature as the first commercial break within episode one of the series with a French voice over announcing the special ad slot which will also carry subtitles. This is the first time a UK broadcaster has ever broadcast an entire break of French language adverts – and with subtitles.

Jonathan Allan, Sales Director at Channel 4 said: “We’re really excited to bring the first entirely French ad break to Channel4 to herald the arrival of our eagerly awaited new zombie drama series – it should really make the ads fit within the context of the show and surprise the viewer, cutting through to the audience.”

The Returned airs on Channel 4 on Sunday 9th June at 9pm the ad break will feature at 9.10pm.