Jessie J, Conor Maynard & James Arthur switch on Oxford Street Christmas Lights

Jessie J, Conor Maynard and James Arthur have pushed the button to illuminate Oxford Street as they turned on the Christmas lights earlier this evening.

The event hosted by department store Selfridges saw pop stars Jessie J and Conor Maynard along with The X Factor winner James Arthur switch on the lights which have undergone a £1.5million transformation.

The world famous Oxford Street Christmas lights are inspired by falling snowflakes and shoppers can enjoy the sight of three quarters of a million LED bulbs lighting up the street for the festive season.

The switch on event, in association with Capital FM, saw a specially built catwalk stage outside the front of Selfridges which saw the three music performers singing to thousands of eager Oxford Street shoppers.

The illumination of the Oxford Street Christmas Lights is an iconic moment in Westminster’s Christmas calendar. It heralds the start of the season for many, boosting local businesses by attracting shoppers and visitors from London and elsewhere to this spectacular destination. – Lord Mayor of Westminster, Councillor Sarah Richardson