Families to road-test products for new ITV factual series

Customer reviews will be taken to the ‘next level’ in a new Gogglebox inspired factual entertainment series for ITV.

Big Box Little Box will see a number of families across the UK evaluate a variety of products over a three day period. They will be expected to give a ‘no holds-barred’ review of the products which could range from a widescreen TV to a new smartphone.

“We’ve all struggled with that new gadget or time-saving device – not just reading the instructions and trying to get the thing to work, but sometimes just getting into the packaging. Now you can sit back and let others read the manual for you.” – ITV Director of Factual, Richard Klein

Each episode will begin with the families receiving a delivery of various sized products to road test over the three days. Cameras will capture them as they go about their daily lives and review the gadgets or devices. The programme will be ‘funny and informative’, offering viewers an insight into the latest products on the market, being tested so you don’t have to.

Initial (part of Endemol Shine Group) will produce the new six part primetime series.

“This new format will blend consumer programming with a comedic observation documentary, capturing the humour and drama of real families grappling with modern life.” – Creative Director at Initial, Mirella Breda