EastEnders was watched by more than 20 million viewers across last week (overall reach) as the soap celebrated its 30th anniversary with the ‘Who Killed Lucy Beale?’ storyline central to proceedings.
During the celebratory ‘live week’ the BBC One soap achieved its highest audience in almost four years. An average of 10.78m people tuned into Thursday’s hour long episode, which saw the surprise return of Kathy Beale (Gillian Taylforth) and the unravelling of who killed Lucy Beale (Hetti Bywater). The episode peaked with an impressive 11.9m viewers, while a flashback instalment later that evening was also viewed by over 10m viewers.
The flashback episode finally revealed what had happened to Lucy on Good Friday last year when, in a shock twist, it emerged that her 11-year-old brother Bobby (Eliot Carrington) had accidentally killed her after striking her with a jewellery box.
“We are all over the moon that we captured the nation’s imagination with our Who Killed Lucy storyline and Kathy’s surprise return. My dedicated cast and crew have put so much time and love into our 30th anniversary celebrations, knowing that we have created a little piece of television history is the perfect reward for all our hard work.” – Dominic Treadwell-Collins, Executive Producer,
The beeb note that 35% of the population (20 million people) viewed some of EastEnders last week as it celebrated its 30th anniversary.
On Twitter, there were 1 million tweets on Thursday 19th February relating to EastEnders and 1 million requests for the flash back episode of the soap on BBC iPlayer. Overall, there were 11.5 million requests for EastEnders episodes across the week.