Bloomberg boosts its Middle East services

Bloomberg

Bloomberg today announced the expansion of its media offering in the Middle East with a suite of new, regionally-focused editorial platforms to serve the growing audience of business and financial news consumers based, or interested in the region as an agent of global markets.

“Bloomberg’s latest regional editorial products build on more than 20 years of newsgathering across the Arab World to introduce new platforms for storytelling on the companies, markets, economies and politics shaping the Middle East. Adding new media platforms will allow us to deliver more relevant stories to our growing audience of business and financial professionals across the region.” – Riad Hamade, Managing Editor, Middle East and North Africa

Bloomberg Television will significantly expand its Middle East footprint with a new, Dubai-based studio and production crew, and original live programming from the region, including regular live bulletins from Abu Dhabi, to air from early May. A new, prime-time morning show – Bloomberg Markets: Middle East – will focus on the cross-section between the region’s politics, markets, economies and companies, airing at 8am UAE Sundays through Thursdays.

Combining the resources of Bloomberg’s 80-strong Middle East editorial team and new senior talent with deep local expertise, the expanded offering will give business and financial professionals deeper access to the region’s newsmakers and market-moving news via a variety of new platforms. These include: a dedicated digital destination, original television programming, a new television studio and a major new conference convening the Middle East’s most influential leaders in business and finance.

Bloomberg’s investment in an expanded media offering in the Middle East speaks to Bloomberg Media CEO Justin B. Smith’s mission to build the leading multi-platform global business and financial media company.

“Today’s announcement is a significant milestone in our evolution towards a global, digital-first, multi-platform media brand. In the last year, we have launched regional sites in EMEA and Asia, entered into an ambitious multi-platform partnership in India and now are expanding our reach to important business and finance audiences in the Middle East through investing in platforms, people and technology.” – Bloomberg Media CEO Justin B. Smith

At the heart of this localisation strategy sits a dedicated Middle East edition of flagship digital destination with a dedicated Middle East website on bloomberg.com. The Middle East edition will draw content from Bloomberg’s most powerful existing media assets – including Bloomberg News, Bloomberg Businessweek, Bloomberg Television and original digital video – with a focus on growing audiences and developing storytelling on social and mobile platforms.

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