London Pride 2016 to air on London Live

London Live 2015

London Live, the capital’s TV channel has announced that it will once again be broadcasting a two-hour special live show from London Pride 2016 festival.

“We’re absolutely delighted that London Live will once again broadcast live from Pride. It helps bring the festival to a new audience. This year our theme is #NoFilter, encouraging everyone to live their life as they want to live it. With London Live we’ll really be able to bring our messages of celebration, acceptance and progress to even more people across the city.” – James Holt, Communications Director for Pride in London

On Saturday 25th June from 4pm, Live from London: London Pride 2016 will be live from Trafalgar square where thousands will be celebrating lesbian, gay, bisexual and transgender culture and communities.

The programme will feature unprecedented interview access with celebrities taking part and those participating in the parade. The show will also address key issues affecting gay and transgender communities with pre-recorded features and viewers will hear personal stories from those attending the event. Londoners will also be able to keep up to date with the latest guide to the capitals Pride after-parties and follow up events.

This years’ broadcast will be sponsored by Liberty London department store and will include a ten-second sponsored indent on the front and back of the programme including the top and tail of every ad break.

“Liberty has always celebrated the diverse and eclectic mix of customers and employees that help create such a unique and interesting environment. London Live is at the centre of London life reaching a great number of people so we were of course thrilled to partner up and support diversity and LGBT pride!” – Ed Burstell, Liberty MD

London Pride 2016 campaign is called #nofilter it celebrates the spirit of Pride and it aims to inspire more people to come out as who they are. It invites London’s LGBT+ community and straight allies to stand together to celebrate and work for the extension of the freedom for people everywhere to live with #nofilter. The campaign is based on themes suggested by the community in an open survey in the autumn of 2015.

Pride Flag at the top of Blackpool Tower June 2015

London Live: Freeview 8, YouView 8, Sky 117 and Virgin 159