Freesat finding suggests Sport Packages don’t add up


Research by Freesat has found that Sports channel subscribers are wasting hundreds of pounds a year on costly TV packages that they are not making full use of.

Almost a quarter (24 per cent) of people who pay for sports channels admit to watching just one hour or less of sports content a week. For Sky customers currently paying an extra £27.50-per-month for a Sky Sports Bundle, this is the equivalent of paying almost £7 per hour to watch sport.

The amount of sport people are watching is likely to increase during the summer, thanks to the busy schedule of high-profile events, such as The Olympics, which attracted a peak of more than 8 million Sky TV viewers in 2012. However the majority of these sporting occasions will be available to watch on free channels, meaning fans will not have to part with hundreds of pounds to enjoy them. Despite this, Sky TV, Virgin Media and BT Sport will all be increasing the prices of their sports packages this summer.

Sky Sports

“Millions of fans will be tuning into watch this summer’s sporting events and it’s important people realise just how many of them are available to watch subscription-free.


“The fact that 99% of the most popular shows with Sky customers are available on free channels shows that the nation has a big appetite for the great programming that free-to-air offers, even those pay TV customers forking out on pricey subscriptions.


“With more pay TV price rises in sight, now is a good time to think about cutting costs for good.” – Freesat spokesperson Jennifer Elworthy

And it appears it’s not just sports fans who aren’t getting value for money when it comes to TV packages – previous research from Freesat found that 99% of the 1,000 most popular shows watched by all Sky customers are available on free-to-air channels.

BT Sport