UKTV gives Really a creative refresh

UKTV give Really channel a refresh with new look.

“UKTV Creative were tasked with repositioning Really as the strong and unique channel it is and communicate this through a bold new on-screen presence. To do this we created a new OSP layout with a confident typographic style and developed a colour palette that is as diverse as the stories we tell. These colours formed a duotone effect that is used across the channel’s on screen presentation as a distinctive and constant graphic language. Specific colours are used to hit varying tones of voice and give a gentle nudge towards Really’s key programme genres.” – Peter Allinson, UKTV’s Head of Design

This week UKTV unveils a new on-screen presence for its lifestyle TV channel, Really. All the assets, which include, idents, break bumpers and logo lock up with new tagline, have been produced by the broadcaster’s in-house shop, UKTV Creative, marking the first time UKTV has done this entirely in-house.

Research carried out by UKTV revealed that Really viewers find real life stories more powerful than fiction and enjoy content that engages through the need for human understanding. Armed with this insight, UKTV Creative has designed a set of new channel idents with the strapline ‘Life on TV’, which tap into this emotional connection and appeal to a broad audience.

“A white frame is also used to frame our content and act as a window into real people and the powerful stories they have to tell.  The new idents centre on intimately-shot interviews with real people, who open up and tell their own emotional story to the camera. These complement the new brand strapline ‘Life on TV’. – Peter Allinson, UKTV’s Head of Design

Really viewers, prompted by on-air navigation, can watch the full-length versions of these intimate interviews online at https://really.uktv.co.uk.

UKTV Creative officially launched in 2015 and has already won a haul of awards for its work. UKTV decided to bring all creative in-house in January, announcing a bespoke, integrated creative and media service for UKTV and its brands.

Really has grown every year since launch in 2011 and audience share is currently up 11% year-on-year..

“We interviewed a variety of extraordinary people that have a fascinating story to tell. They were all filmed on location on a two-day shoot. The final idents are a moving portrait of each contributor using a single tracking shot. To accentuate their stories, we used a double exposure effect to reveal another layer of their story through footage that plays within their silhouette.” – Peter Allinson, UKTV’s Head of Design