John Torode heads to Asia for UKTV

UKTV announce ten part series with John Torode.

“This series is going to be a bowl of pure deliciousness, and we’re enormously grateful to UKTV and all the other partners who’ve made it happen” – Dan Chambers, joint MD at production company,Blink Films UK

John Torode’s Asia will be broadcast on Britain’s leading pay food TV channel Good Food. UKTV and production company Blink Films UK have partnered with a host of tourist boards and hotel groups across Asia to fund the ten-part series. The partners will receive on-screen product placement and credit mentions in return for their financial contribution. Partners include the Hong Kong Tourist Board, Macau Government Tourism Office, Taj Hotels Resorts, and Palaces and The Peninsula Hotels.

The half hour episodes follow acclaimed TV chef John Torode on an incredible culinary adventure as he explores the continent. In each location, John seeks out the most inspiring cooks and discovers the distinctive deliciousness of their country’s cuisine. Cooking on location with local chefs, each episode in the series will see three sumptuous dishes created. Along the way, John visits the largest free kitchen in world, learns the secrets of Peking Duck and shares a traditional meal with a Maldivian family.

The show, which will air on Good Food in later this year, John Torode’s Asia  follows the standout success of the chef’s last adventure broadcast on UKTV’s network: John Torode’s Malaysian Adventure (funded by Matrade) which was up 148% on slot average* and has been watched by 2.5m people since premiering last year. UKTV has also secured advertiser-partnership deals for John Torode’s Australia (funded by Emirates and Tourism Australia, aired 2014) and John Torode’s Korean Food Tour, which was announced in October and airs next month.

“Our viewers love John Torode and the format of travel and cooking works really well. This time the world-class chef embarks on a colourful and ambitious gastronomic adventure spanning six different countries. Viewers will discover the history behind some world-favourite classic dishes, which are given the Torode twist, and they’ll learn about the culture at the heart of some truly stunning destinations.” – Good Food general manager, Luke Hales