Netflix launch dedicated Israeli service
Netflix, the internet television network, has announced a truly Israeli service, using local language, currency and adding Israeli TV shows in addition to Netflix’s original programming.
“We are delighted to offer a more local Netflix experience in Hebrew where members can enjoy a variety of TV shows and movies – everything from globally popular Netflix original series to anime, kids content to stand-up comedies. Israel knows great entertainment and now it’s even easier to watch the world’s favourite shows on Netflix anytime, anywhere, on any internet-connected device and at the same time as the rest of the world, with all episodes available to watch at once.” – Jonathan Friedland, Chief Communication Officer at Netflix.
Through a partnership with its first local partner, Partner Communications, Netflix is also available on Partner TV. Netflix offers a new way of watching TV, giving its members the ability to enjoy telly series and films when, how and where they want with instant access across various devices. The usual Netflix offerings will be mixed with Israeli titles, documentaries, independent films, stand-up comedy and a wide range of children’s programming. Over 75% of the non-local content is dubbed or subtitled in Hebrew.
Netflix and Partner Communications will ally to make watching internet TV in Israel easy through the Partner TV set top box which carries a dedicated Netflix button on the remote control giving the ability to consumers to access their favorite show with a simple click. Later this year, Partner will also run a consumer promotion and will allow members to sign-up and pay for Netflix through their Partner TV bill.
Israeli Drama is a genre globally recognized and Netflix has a strong slate of Israeli titles streaming such as TV series Fauda, Hostages (Bnei Aruba) and Devout Love (Srugim)
Netflix offers a great entertainment experience with many titles available in high-definition with Dolby Digital Plus 5.1 surround sound and now the revolutionary Dolby Atmos. Advanced recommendation technologies with up to five user profiles help members discover entertainment they’ll love. – Netflix PR