Sky launch loyalty scheme with Sky VIP

Sky to reward millions of customers with loyalty programme, Sky VIP.

“Sky has always been a customer led company and the launch of Sky VIP is about putting our existing customers first and showing we value their loyalty. This isn’t about tactical deals or collecting points – it’s about offering genuine experiences and benefits we know our customers value and which only Sky can offer.” – Stephen Van Rooyen, Sky’s UK and Ireland Chief Executive

Today Sky announces the introduction of Sky VIP, the first tenure based loyalty programme in the television and broadband sector. The longer someone has been a customer of the company the better the rewards become. The new loyalty programme will offer hundreds of thousands of free tickets to all customers, including top sports events such as the British Masters and the Premier League, exclusive preview screenings of the latest films and prize draws for money can’t buy experiences such as the chance to visit filming locations of Game of Thrones.

And with the rewards becoming grander over time, Sky note that customers who’ve been with their services for longer will be able to access more benefits including a new preview channel Sky Atlantic VIP, the latest and best Sky technology with free set-up for Sky Fibre, free Sky Go Extra and free Sky Q set-up, as well as priority customer service.

Sky VIP has been developed following extensive customer research and feedback, which revealed customers are looking for a variety of rewards. New customers want rewards based on experiences and Sky shows, while priority service and access to the latest technology is more appealing to those that have been with Sky for longer. Sky VIP lives in the My Sky app which has been designed to offer each and every customer a direct and personalised experience with Sky, from accessing the loyalty programme right through to being able to instantly manage their accounts with up to date information and customer service.  

The four tiers of the VIP service are Silver (0-3 years), Gold (3-8 years), Platinum (8-15 years) and Black (15+ years). Each tier gives even more new benefits, as well as access to the rewards in the previous levels. Customers who’ve been with Sky the longest will be able to access all of the exclusive rewards and benefits on offer.

“We are gathering every single ticket that we have from our sports partners and giving them to our customers, alongside free tickets to exclusive film previews and money can’t buy experiences. And for our most loyal customers, who we know want the latest kit and best possible service, we’ll be offering access to our best technology as well as priority customer service. But it doesn’t stop there – this is only the beginning as Sky VIP will keep expanding, with more benefits and rewards to be added in the coming months.” – Stephen Van Rooyen, Sky’s UK and Ireland Chief Executive