Bloomberg announce Middle East version of Daybreak
Bloomberg Daybreak: Middle East is the latest Daybreak programme from the news service.
“The expansion into the Middle East of our regional-focused, multi-platform Daybreak morning briefings, reiterates our commitment to deliver 24-hour markets updates, business and financial news, data, analysis and insights to global decision makers, at scale, across all platforms wherever they are waking up in the world,” – Al Mayers, Global Head of Bloomberg Television and Radio.
Bloomberg Television today launches a new primetime morning show Bloomberg Daybreak: Middle East from its state-of-the-art studio in the heart of the Dubai International Financial Centre (DIFC).
The flagship global morning series Bloomberg Daybreak airs from Hong Kong, London, New York, Sydney and now Dubai, with the Middle East edition bridging the gap between Asia and Europe’s trading days, looking at the most important business, economic and financial issues shaping global markets, with a focus on the Middle East. The Daybreak broadcast and digital video series is an extension of the Bloomberg Daybreak digital brief for Bloomberg Terminal subscribers.
Bloomberg Daybreak: Middle East replaces Bloomberg Markets: Middle East, airing weekdays at 8am in the U.A.E., Sundays through Thursdays on Bloomberg Television and Radio.
This announcement follows the recent news that Bloomberg and Saudi Research and Marketing Group (SRMG) have signed a long-term agreement to launch a new multi-platform Arabic-language business and financial news service. This will provide Arabic-speaking audiences around the world with news and analysis on the companies, markets, economies and politics shaping the Middle East to help audiences within and interested in the region stay informed as they make key business decisions.
Long-standing European anchor Manus Cranny relocates to Dubai from London to co-anchor the channel’s new primetime morning show with Yousef Gamal El-Din, and joined on air by Tracy Alloway, Executive Editor of Bloomberg Markets from Abu Dhabi and Dubai.
Cranny continues to co-anchor Bloomberg Daybreak: Europe on Bloomberg Television and Radio from Dubai, between 10.00 – 11.30am in the U.A.E., with Anna Edwards in London, adding an additional 90 minutes of programming each weekday from the Gulf.
“The relocation of senior anchor Manus Cranny to join our growing network of more than 80 reporters, analysts and economists across 12 bureaus in the Middle East, not only strengthens our global footprint, but gives business and financial professionals deeper access to the region’s newsmakers and market-moving news,” – Al Mayers, Global Head of Bloomberg Television and Radio.
The only Daybreak brand that’s considered a success, something ITV could never say.